In this
era of technology intertwined lifestyle, e-commerce has become a way of life.
E-commerce seemingly facilitates every other aspect of our lives at a click of
a button, whether its procurement of daily household items or requisitioning of
any particular service. Today, accessibility to the digital world is not a
privilege but a necessity for most people, particularly in urban areas.
Over
the past few decades, the burgeoning development of the Information and communication
technology ('ICT'), its accessibility and affordability has led to this
digital revolution around the world. ICT has also provided opportunity to
businesses to tap the world markets and bridge the requirement of physical
presence across the globe.
The
model of doing business electronically has provided immense growth
opportunities.Digital economy across the world is reflecting a growth rate of
10%1 which is significantly higher than the
growth numbers of the global economy as a whole. Research and studies around
the world have indicated that investment in ICT positively affects the
productivity and GDP growth of a country. Developed countries in terms of ICT
development have the highest GDP levels, which indicates that implementation of
ICT in a country improves its overall economic health.